I’m a sucker for all things aesthetically pleasing.
As a Creative Group Head, I lead with heart, part mentor, part team cheerleader, while still getting hands-on with my own concepts.

I’ve been instrumental in winning key accounts like the Ministry of Manpower, PUB, SkillsFuture, and Caltex, among others. Over the years, my work has not only been featured on Senior Minister Lee’s social platforms and in various industry publications, but more importantly, it has helped build lasting trust with clients.

Some proud highlights include:

• Spearheading the MOM 70th anniversary campaign, capturing Singapore’s
  evolving workforce through powerful past-and-present scenes.

• Reimagining the iconic ‘Home’ by Kit Chan for PUB’s SG60 campaign, evoking
  nostalgia while spotlighting the unseen work behind the nation's water success.

• And designing a full airplane livery in just four days. Yes, really.

When I’m not deep in decks or on set, you’ll probably find me hiking a trail somewhere or exploring museum exhibits, immersing myself in art, history, and culture to fuel my creativity.

Experience