Sometimes, all it takes is seeing something familiar in a new light to realise how much it matters
This campaign celebrates the vital role water plays in the moments that matter most, while reflecting on Singapore’s remarkable shared water journey over the past 60 years.
In tribute to SG60, the campaign film reimagines the iconic National Day song Home, using it as an emotional reminder of how water helps make Singapore feel like home.
Through authentic and heartwarming moments between family and friends, the film highlights water’s presence in everyday life from small routines to meaningful milestones. By connecting these cherished moments to our nation’s water story, the campaign encourages Singaporeans to appreciate and conserve this precious resource for generations to come.
As part of the SG60 celebrations, the campaign film features the iconic National Day song Home, emphasizing how water shapes the essence of home. Through heartfelt, authentic moments shared between loved ones, the film reinforces water’s significance in daily life, inspiring Singaporeans to cherish and conserve it.
Our Water Makes
Every Moment Count
01/TVC
02/KV
We see the world from the POV of water itself. By using a fish-eye lens effect we use each droplet of water as a framing device to capture a wide range of intimate, human stories.
In the ‘seen by water’ treatment, we reflect candid, personal moments that triggers a re-appraisal of the unconsidered, yet crucial role which water plays in everyday life.
This brings the unseen role of water into focus and together with copy, helps to highlight the literal importance of how every, single drop, counts.
Now that we’ve raised awareness,
the next step invites everyone to discover Singapore’s water story at
Our Water Carnival this Singapore World Water Day. It’s a chance to appreciate our water conservation efforts.
Our Water Carnival
03/Event . Exhibition
In the press
