Sometimes, all it takes is seeing something familiar in a new light to realise how much it matters
We celebrate so much about Singapore our icons, our food, our culture but we often overlook water, the quiet force behind everything we love. This campaign is all about shining a light on the everyday magic water makes possible.
We all know how important water is, but we rarely feel it.
That’s exactly what we hope to do to remind people why caring for our water that sustains the activities that we love, matters now more than ever.
Our Water Makes Every Moment Count
As part of the SG60 celebrations, the campaign film features the iconic National Day song Home, emphasizing how water shapes the essence of home. Through heartfelt, authentic moments shared between loved ones, the film reinforces water’s significance in daily life, inspiring Singaporeans to cherish and conserve it.
01/TVC
02/KV
We see the world from the POV of water itself. By using a fish-eye lens effect we use each droplet of water as a framing device to capture a wide range of intimate, human stories.
In the ‘seen by water’ treatment, we reflect candid, personal moments that triggers a re-appraisal of the unconsidered, yet crucial role which water plays in everyday life.
This brings the unseen role of water into focus and together with copy, helps to highlight the literal importance of how every, single drop, counts.
Our Water Carnival
03/Event . Exhibition
Now that we’ve raised awareness,
the next step invites everyone to discover Singapore’s water story at Our Water Carnival this Singapore World Water Day. It’s a chance to appreciate our water conservation efforts.
