Times have changed.
Our commitment never will.
This campaign celebrates MOM’s 70-year journey of empowering Singapore’s workforce through constant change.
As the world and the way we work evolve, MOM stays ahead adapting policies, anticipating needs,
and advancing the nation in every way possible.
Because no matter how fast the workplace changes, one thing remains the same: our belief in people and our commitment to helping every individual reach their full potential.
01/KV
Each KV juxtaposes two images - past and present, showing how an aspect of work has changed, but also stayed the same. The copy then explains how MOM has evolved its policies accordingly, an ever agile supporter that always has your back, helping you succeed at work.