The brief was to create a campaign to promote 5 whisky brands in Pernod Ricard’s whisky portfolio. The aim is to drive awareness and consideration of PRS whisky brands.
Lock up
Our vision for the lockup involves employing a custom-designed font to encapsulate the unique essence of each individual's distinct call. "Nights remain constant, yet it's the personal touch you impart that transforms each night into a singular experience, leaving your signature on the canvas of time."
Manifesto
For a night out with whisky, having a good time is the only thing that matters.
It doesn’t matter if you’re drinking to forget the day.
Or, to remember the night.
Maybe you like to keep it neat over a quiet evening.
Celebrate a shared moment, as you mix it up with the entire room.
Or even cheering your team on, with cheers of a different kind.
Go ahead and make it your own, because no night should ever be quite the same.
When it comes to a good time with whiskies, there should only be one rule: yours.
Launch Event
A Pernod Ricard whisky should signify the beginning of your great night.
Your Night, Your Call Festival
Pub crawl every Sat and Sun night for 1 month, with Pernod Ricard whiskies served
Bars with a themed activity each, and your choice of how many you want to go to
Gain an all-in exclusive Calling Card to access the event and perks you can choose when you order a Pernod Ricard whisky
Bar Entrance Dress-up
Make the call to start the night when you enter our bars. Our entrances will feature a dressed up frame to portray our Calling Card. It lights up as you walk through it.
The messaging encourages you to start off by ordering a Pernod Ricard whisky to unlock the surprise - the Calling Card.
Your All-Access Card
Order a Pernod Ricard whisky to get this card for the night that gives you access to all the events at the participating bars.
From here how you choose to celebrate the night is up to you.
Scan to unlock the
night you want
Users can also access of current and upcoming events.
Pub Crawl Events
With your Calling Card, you can now access the exclusive
events happening in each bar. All bars will feature Pernod Ricard whiskies at promotional prices.
Now do you go to only one? Hit up all in a night? Stay where you are? That’s your call.
In Store Mini Activation
Need help choosing a drink to start your night?
It’s now a phone call away. We install this phone near the bar entrance.
Pick up the phone and press 1,2 or 3 to hear a recording on:
① Get a surprise Pernod Ricard whisky to order
② Find out the top few popular Pernod Ricard whiskies
③ Listen to deals of the day
We can also extend it on social by dropping secret number codes to dial in for a reward. For example, dial 4425 this week for a special surprise.