Seeing the world through the eyes of victims of drug abuse.
A project was started that turned an idea into a powerful campaign, focusing on the often overlooked victims of drug abuse families and friends who deal with fear, stress, and guilt because of it.
The campaign included people from different backgrounds, ages, and ethnicities to show that drug abuse affects everyone, no matter who they are.
This campaign isn’t just about raising awareness. It’s about getting people to talk, rethink their views, and work together to create a community where drugs don’t have a place.
01/Key Visual
In our campaign, we showed the thoughts running through a victim's mind as scribbles. These thoughts are everywhere around them, representing how trauma stays with a victim, constantly affecting them every moment.
Words of Trauma
Drug abuse harms more people than you think
02/TVC
We aimed to portray the silent and unseen suffering of drug abuse victims, whether they're children, siblings, or parents. Our goal was to illustrate how these individuals are deeply consumed by their inner turmoil and trauma that it has overtaken their world.
03/ Event . Exhibition
Drug Victims Remembrance Day
Now that we've raised awareness about the unheard victims of drug abuse, our next step is to educate the public about the impact of drug abuse on both individuals and their loved ones.
To achieve this, we've created a multi-sensory exhibition that will bring these effects to life in a powerful and immersive way.
04/ PR
Property Lim Brothers
To raise awareness and generate interest for our exhibition, we’ll have the Property Lim Brothers create a promotional open house video on their YouTube channel. The twist? They’ll tour our heartland home exhibition, pretending it’s a real property.
In the video, they’ll praise the modern space before revealing it’s actually the home of a drug abuser and their victims, showing that the true cost is the happiness of loved ones.
After the reveal, they’ll encourage viewers to visit DRV-Day, experience the exhibition, and make a drug-free promise to their loved ones.
